H&M fast fashion shoots are cooler than, well, almost anyone really
That’s fucked up, isn’t it? I mean you’ve got a entry level fast fashion brand kicking out this… in their IN HOUSE magazine..
This cover was shot by Camilla Akrans and features model Edita Vilkeviciute of DNA Models. Of course it’s a well trodden path for the “underground” photographers and more subversive brands and campaigns, but it’s hugely refreshing that H&M are behind this kind of ethos, when you consider the state of most of the high street. H&M, we salute you.