H&M fast fashion shoots are cooler than, well, almost anyone really
That’s fucked up, isn’t it? I mean you’ve got a entry level fast fashion brand kicking out this… in their IN HOUSE magazine..
This cover was shot by Camilla Akrans and features model Edita Vilkeviciute of DNA Models. Of course it’s a well trodden path for the “underground” photographers and more subversive brands and campaigns, but it’s hugely refreshing that H&M are behind this kind of ethos, when you consider the state of most of the high street. H&M, we salute you.
This entry was posted on Saturday, May 5th, 2012 at 8:58 pm and is filed under editorials, fashion photography, Photography. You can follow any responses to this entry through the RSS 2.0 feed or trackback from your own site. You can leave a response, or trackback from your own site.
